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Table of Contents

  • Overview
  • Specification
    • CTV Ad
    • Banner Ad
    • Banner Ad Samples


This document describes the artwork specification used in Wurl ContentDiscovery product.

Please follow these guidelines as closely as possible. Adhering to these specifications will ensure the quality of your final product.


Creative Guidelines and Specifications:

CTV Specifications

  • Insertion Point: Pre-roll, mid-roll, post-roll
  • Maximum ad display  duration: 15 or 30 sec.
  • Resolution: 1920x1080
  • Bitrate: 15mbps
  • File Format: .mp4
  • Max File Size: 100mb
  • Audio:
    • Bitrate: 192 kbps
    • Sample Rate: 48 kHz
    • Codec: AAC


Display (Banner) Ad Specifications

  • Resolution: 320x50, 300x250, 320x480
  • File Format: .gif, .jpg, .jpeg, .png
  • Max File Size: 0.4MB (400000 bytes)

Display (Banner) Ad Design Samples

  • 02_Nature_StreamNow_Water_Intro.png02_Nature_StreamNow_Water_Outro.png02_Nature_Water_LogoOnly.png

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