• Insertion Point: Pre-roll, mid-roll, post-roll
• Maximum ad display  duration: 15 sec and 30 sec. video
• Resolution: 1920x1080
• Bitrate: 15mbps
• File Format: .mp4
• Max File Size: 100mb
• Audio:
  • Bitrate: 192 kbps
  • Sample Rate: 48 kHz
  • Codec: AAC

CTV Ad Samples

FAST Spot

General requirements

1. All political advertising must contain a clear and conspicuous "Paid for by" disclosure identifying who paid for the communication, whether it was authorized by a candidate or organization, and any additional information required by local regulations. Unauthorized candidate or third-party ads must also include contact information for the sponsoring organization within the ad or landing page content.

2. Advertisers must provide the following information when uploading a "Political (Elections)" ad:

   • Name of the Political Advertiser

   • Political Advertiser Contact Info: A telephone number, physical address, Web address, or alternative and reliable contact information for the Political Advertiser

   • Name of the Political Advertiser's chief executive officer, executive committee or board of directors or treasurer

     Other Info: Any other information required by applicable federal or state law to be included in a disclaimer notice for the Political Advertiser, and any other info required under the DAA's Self-Regulatory Principles for Political Advertising.

• Wurl will pre-approve all creatives for Candidacy campaigns and advocacy issues.

• Wurl will not accept creatives for local candidate races (anything outside of Senatorial or Congressional) or issues (example – THC legalization in a given state) in the following states due to additional record keeping and disclosure requirements.

          CA, MD, WA, NV, NJ, NY, VA, & IL

• Wurl will also approve all creatives  prior to serving and reserves unilateral rights to take down any creatives for any reason after it has gone live.
• Wurl will QA the creative, basically we cannot run anything that is graphic images, has strong language, guns shooting, etc. 

·  Approved Inventory:

• (excluding any kids inventory).

Creative Review Policy

Prohibited Content in Creatives: 

Aggression in creative is not allowed →

• Attack ads against another candidate personally
• Attack ads against another candidate's policies
• Any ad that has extreme or aggressive tones or language
• Any ad that is interpreted to be slanderous in nature
• Any ad that attacks groups, organizations, cultures, countries, or similar.
• Any ad that seems to be intended to display blatant shock value

Claims that would influence voters to not vote or delegitimize an election in creative is not allowed →

• Ads that portray voting or census participation as useless/meaningless and/or advise users not to vote or participate in a census.
• Ads that delegitimize any lawful method or process of voting or voting tabulation (including in-person voting on paper or on machines, absentee voting, vote by mail, and lawful collection of ballots), as illegal, inherently fraudulent, or corrupt, or will result in a fraudulent or corrupt election administration or outcome.
• Ads that delegitimize an election and/or result as fraudulent or corrupt because the result can't be determined on the final day of voting and/or before ballots received after the final day of voting are lawfully counted.
• Ads that claim voter fraud (such as voter impersonation, duplicate voting, or non-eligible individuals voting) is widespread and/or alters the outcome of elections and/or results in a fraudulent or corrupt election.
• Ads that claim the election date or the mechanism for electing the President can be changed in ways not permitted by a country’s set of laws.
• Ads with premature claims of election victory.
• Ads that are inconsistent with health authorities on voting safely.

Deepfakes in creative is not allowed →

• Creative that uses computer/AI generated visual likeness or audio (voice) of another person doing or saying anything that that did not happen.