Table of Contents
Ad Server Integration Fields
Ad Server integration for Streamers relies on the following VAST Tag Macros. The rows in blue indicate device-level metadata that is passed by the application in the playback URL request.
CCPA (US Only)
The US_PRIVACY string contains information about disclosures made and choices selected by a user regarding consumer data privacy under U.S. Privacy regulation. For details on the application of CCPA (California Consumer Privacy Act), refer to: https://iabtechlab.com/standards/ccpa
GDPR and TCF (EU Only)
The GDPR consent string is dependent on the service provider's implementation for handling GDPR consent. At the simplest form, this can be a value of “0” for no consent and “1” for consent. However, it is highly recommended to use a Consent Manage Platform (CMP) utilizing Transparent and Consent Framework (TCF) to deliver a TCF consent string signal from the device.
The IAB also provides a recommendation here around the TCF consent string: https://github.com/InteractiveAdvertisingBureau/GDPR-Transparency-and-Consent-Framework/blob/master/TCFv2/TCF-Implementation-Guidelines.md
The IAB’s suggestions for IFA Types which should correspond to different types of Device IDs are available in IAB's IFA Type guidelines at: https://iabtechlab.com/wp-content/uploads/2018/12/OTT-IFA-guidelines.final_Dec2018.pdf